Presentation of complex marketing research procedure on the study of basic marketing indexes such as:
· Brand health and competing market position;
· Brand image and main incentives/disincentives to its consumption;
· Consumer loyalty
The presentation also contains an example of research already conducted by this procedure.
All questions on the provided material should be addressed to Oksana Bandurovych (firstname.lastname@example.org),
phone: 8 044 536-91-24, cell: 8 050 346-89-16